Categories: Tech News

Snap halts Pixy drone developments to re-prioritize company resources

Snap, the company behind the popular photo and video sharing platform, has decided to stop development and allocate resources to the Pixy drone. According to a report from the Wall Street Journal, Snapchat is pushing ahead with developments related to its latest product, the Snap Pixy wearable drone. Evan Spiegel, Snap’s CEO, recently told employees in a Q&A round that the company would re-prioritize its resources and stop new iterations of the Snap Pixy drone.

It is important to mention that only four months have passed since the product was launched. While Snap intends to sell the current version of the Pixy drone in the limited quantity it already is, it has stopped research and development of the product for now.

According to the report, the drone can still be purchased on the original platforms. However, the Snap Pixy drone was not launched in India at the time of its global debut and from the beginning, Spigel had plans to sell it in limited quantities.

The Snapchat Pixy is a portable flying camera

Simply put, Snap Pixy is a portable flying camera that allows users to create Snaps from a new perspective. With the help of Pixy, users can capture creative third-person photos and video graphics while the flying camera flies near the user and records footage. Snap’s Pixy can float, orbit and follow the user without the need for a controller or additional equipment. Once users are done creating memories, Pixy lands in the palm of their hands.

Price Snapchat Pixy

Snap mentions that Pixy will be available in the US and France for $299.99 while supplies last. However, on the web page designed to purchase the item, the flying camera itself is listed for $229.99. Additionally, those interested in getting it with a dual battery charger and two batteries need to purchase the Pixy Flight Bundle listed at $249.99. It is important to note that the dual battery charger costs $49.99 separately and a single battery costs $19.99.


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