Categories: Tech News

Microsoft is showing ads to some Office 2021 users

Buying Microsoft Office 2021 and not the subscription-based Microsoft 365 is a deliberate choice for many users. Some prefer to pay once for a product rather than having to pay for it every month.

image credit: Lee Holmes

Imagine the surprise of an Office 2021 customer who is greeted with an announcement of Microsoft 365 in Office 2021. Twitter User Lee Holmes was the first to experience the ad and posted a screenshot on Twitter.

The ad, which was displayed as a single line in Word 2021, offered three months of Microsoft 365 Family for a discounted price at Holmes.

Limited Time Offer Get 3 months of Microsoft 365 Family for just $0.99

The double $$ is not a typo, Microsoft’s ad uses it exactly like that. Microsoft seems to be experimenting with different ads, probably figuring out what converts best. According to Bleeping Computer, others saw the following ad in Office 2021:

For just $0.99, get 3 months of Microsoft 365 Family and share it with up to 5 people. It’s like getting six subscriptions in one. TERMS APPLY

Attempts to get Office 2021 to show ads on several test systems failed. The campaign can be limited to certain regions or other metrics.

Holmes, who is a principal security architect at Microsoft, was disappointed when he saw the ad in Office 2021. Aside from crossing a line by showing ads on a commercial product, one has to wonder how far this campaign can go in particular

The customer has already purchased Microsoft Office 2021, the latest perpetual version of Office. A Microsoft 365 subscription also provides access to Office tools. The main advantages are that the Office programs provided by a Microsoft 365 subscription are not limited to a single device and that OneDrive storage is increased to 1 Terabyte. A Microsoft 365 family plan offers these benefits to up to six people.

Ad usage is increasing

The Office 2021 promotional message is the latest in a growing series of announcements for Microsoft products. Microsoft showed ads in File Explorer to some Windows Insiders earlier this year.

In 2021, Microsoft sent an announcement to Windows 11 Insider systems for Microsoft Teams that caused the systems to hang.

In 2020, Microsoft added Outlook, PowerPoint, Excel, and Word listings to the Windows Start menu and the list of installed programs, without any action by the system administrator or the user. These were shortcuts in the Office web apps.

In 2018, ads were shown in the mail client, which Microsoft later claimed were only experimental.

The OneDrive ad was also shown in File Explorer, and there may be ads when Windows users search for other browsers in the Start menu.

It seems that Microsoft executives have discovered a new way to promote the company’s other products and services to customers, and usage is on the rise.

now you: No-go or brilliant marketing? What is your opinion on this?

Summary

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Microsoft is showing ads to some Office 2021 users

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Microsoft has started showing ads for its Microsoft 365 subscription service to Microsoft Office 2021 users.

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Martin Brinkmann

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Tech News from Ghacks

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