Categories: Tech News

GM Temporarily Suspends Twitter Advertising After Musk Takeover

General Motors is temporarily suspending advertising on Twitter after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla.

General Motors Co. will temporarily suspend advertising on Twitter Inc. after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla Inc.

The Detroit automaker, which is struggling to catch up with Tesla in electric vehicle development, said Friday it was talking to Twitter to discuss how it will change the platform and will stop advertising until it better understands what it it will happen with Musk now at the helm.

“We are engaging with Twitter to understand the direction of the platform under its new ownership,” spokesman David Barnas said in a statement. “As is the normal course of business with a significant change in a media platform, we have temporarily halted our paid advertising. Our customer service interactions on Twitter will continue.”

Ford Motor Co. and Stellantis NV, owners of the Jeep and Ram brands, did not immediately respond to a request for comment. GM’s decision was first reported by CNBC.

Since completing his acquisition on Thursday, Musk has said he will convene a content council to make decisions about standards for users and their tweets. Among the considerations will be whether public figures who have been suspended, such as former President Donald Trump, can return to the platform.


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