Last year, Apple introduced a new feature called App Tracking Transparency (ATT), which basically lets users decide whether apps can track them on other websites and apps. But soon after Apple launched ATT, many advertising companies, including Facebook, began to complain about its revenue. This was a big step forward for users who wanted more control over what and with whom they share data.
That being said, a report from Bloomberg’s Mark Gurman now suggests that Apple plans to expand its own advertising business. The tech giant currently shows ads in the App Store, News and Stocks apps on iPad, iPhone and Mac. Apple has also recently placed ads on TV+ for its Friday Night Baseball.
While the ads shown in the News and Stocks app are similar to what you’d see on an ad-supported website, the App Store shows ads for actual apps. While ads on news websites are pretty common, it’s pretty rare that a paid iOS service like News+ still has ads.
Mark Gurman says the Cupertino-based company will also combine data from its other services in addition to the Apple account associated with the device to deliver personalized ads. Although Apple will allow users to opt out of the ad personalization feature, the system will still collect information such as carrier identity, device type, and the content you read.
Apple says they don’t need to show users the ATT pop-up when collecting data because the system “doesn’t track you across third-party apps and websites.” And if that wasn’t enough, the Cupertino-based tech giant will start showing ads on the App Store’s Today tab and even on third-party app download pages. The iPhone maker will also expand ads to apps like Maps, Books and Podcasts.
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