Categories: Tech News

Apple may soon start showing ads in its own apps

Last year, Apple introduced a new feature called App Tracking Transparency (ATT), which basically lets users decide whether apps can track them on other websites and apps. But soon after Apple launched ATT, many advertising companies, including Facebook, began to complain about its revenue. This was a big step forward for users who wanted more control over what and with whom they share data.

That being said, a report from Bloomberg’s Mark Gurman now suggests that Apple plans to expand its own advertising business. The tech giant currently shows ads in the App Store, News and Stocks apps on iPad, iPhone and Mac. Apple has also recently placed ads on TV+ for its Friday Night Baseball.

While the ads shown in the News and Stocks app are similar to what you’d see on an ad-supported website, the App Store shows ads for actual apps. While ads on news websites are pretty common, it’s pretty rare that a paid iOS service like News+ still has ads.

Mark Gurman says the Cupertino-based company will also combine data from its other services in addition to the Apple account associated with the device to deliver personalized ads. Although Apple will allow users to opt out of the ad personalization feature, the system will still collect information such as carrier identity, device type, and the content you read.

Apple says they don’t need to show users the ATT pop-up when collecting data because the system “doesn’t track you across third-party apps and websites.” And if that wasn’t enough, the Cupertino-based tech giant will start showing ads on the App Store’s Today tab and even on third-party app download pages. The iPhone maker will also expand ads to apps like Maps, Books and Podcasts.


Published by

Recent Posts

More on the Interest-Income Channel

Last weekend, I wrote about Warren Mosler's argument that the Fed's rate hikes could be…

4 weeks ago

More information in the Interests Channel

Last weekend, I he wrote on Warren Mosler's argument that the Fed's rate hikes could…

4 weeks ago

Biden wants to reduce the deficit. Powell wants to reduce inflation. Do rate hikes undermine both goals?

Last week, the chairman of the Fed, Jerome Powell said, "the disinflationary process has begun".…

1 month ago

Quick thoughts on the CBO budget and economic outlook

Earlier this week, I joined Romaine Bostick and Scarlet Fu Bloomberg TV. The Congressional Budget…

1 month ago

Eight states have joined forces to raise taxes on America’s wealthiest

Tomorrow morning, I'll be joining CNBC's Squawk Box to talk about a new effort tax…

1 month ago

Mike Pence would pick up where Paul Ryan left off

Former Vice President Mike Pence talks about privatizing Social Security. The remarks came Thursday before…

2 months ago