Categories: Tech News

7 underutilized tech tools that will make you look like a great producer

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The number of business building tools/apps available to agents can be overwhelming. With so many available, how do you narrow it down to the ones that best combine the ability to create a personal connection and professional presentation?

Below are seven of the most underutilized apps available to help you scale your business.

1. BombBomb

Customer communication in our industry has become inundated with drip campaigns full of automated property updates, impersonal emails and scripted texts. To differentiate yourself from your competition, personal connection and authentic communication have never been more necessary. This is the gap that BombBomb fills.

BombBomb’s software lets you record a video message from your computer or phone, so it’s easy to add a human touch to your emails or texts. Plain text emails can be misunderstood or seem cold, but video emails allow the customer to see and feel your excitement, energy and passion for the home they are considering buying or selling.

You have the option to record a live video of you talking to them using the camera or share your screen. Here are some examples of how BombBomb videos can help you stand out from your competition:

  • Video of introduction to a new potential client
  • Screen share to discuss a contract or listing agreement
  • Screen sharing aerial maps to show how far desirable schools, work or amenities are from a home
  • Unsolicited video CMAs
  • Video updates for listing or buyer customers

If you’re looking for the best possible way to connect or reconnect with real estate clients/prospects, BombBomb is the tool for you.

2. Manbot

The ability to consistently add value at a high level to past buyers or listing prospects is a challenge for most agents. This is the need for Homebot addresses.

Homebot drives repeat business for mortgage agents and lenders by providing high-quality home valuation analysis with advice on how to maximize homeowner assets. Think of it as a monthly stock brokerage report, but for a house.

Homebot pulls more than 100 data points to provide a comprehensive home valuation update that scores for you personally. The detailed monthly report includes, but is not limited to, an automated valuation update, home equity analysis and mortgage analysis options to leverage home equity.

With over 75% open rates for emails Homebot sends on behalf of agents, this is the tool to stay ahead of the curve when it comes time for homeowners to sell their home.


In a world where scrolling is commonplace on social media, the ability to post scroll-stopping photos and content is invaluable. That’s exactly what helps you do. offers photo editing, virtual staging, blueprint redrawing and renderings at extremely affordable prices. Their service enhances your ability to provide professional real estate photography that helps you stand out from other homes.

Here are some options that offers:

  • Photo editing from day to sunset
  • Image enhancement that can turn cloudy skies into blue skies and dormant grass into lush greens
  • Virtual staging
  • The plan is redrawn
  • Virtual renovations

If you want to take your real estate photography to the next level, is the place to start.

4. CamScanner

The need for speed in our business is more important than ever. Have you ever been to a showing and your clients wanted you to send an offer to the listing agent right away because you were afraid the house had other interested buyers? This usually happens when you are away from your office and the scanner needed to send it to the listing agent. CamScanner is the tool that can solve this problem.

CamScanner gives you the ability to scan documents with your mobile phone. Automatic cropping makes it easy to remove unwanted background clutter. Includes the ability to generate HD images or pdf files.

If you are looking for a portable scanner that you can use anywhere and anytime, then CamScanner is for you.

5. Social network management platforms

Can we agree that consistent and thoughtful social media content will help your business grow? Of course, the answer is yes, but the onslaught of our schedules makes it difficult to continually post fresh, daily content on the go. This is a problem that a social media management platform can solve.

Platforms like Hootsuite or Buffer offer the ability to schedule social media posts in advance to improve consistency and continuity. They also offer the ability to manage multiple social media channels from one place, including collating all comments to ensure you don’t miss a single one. Additionally, having the ability to track and compare social media post engagement is helpful for the agent looking to provide their clients with more content based on their needs.

If you want to grow your influence and business through social media, a social media management platform is a must.

6. Grammar

An email, text, or social media post that contains misspelled words or poor grammar distracts the reader from your message, no matter how good the message is. The question is, does bad grammar affect your ability to grow your business?

The Harvard Business Review published a study conducted by Grammarly where they selected 100 LinkedIn profiles for a specific industry. ( Each of the people included in the study had 10 years of experience in their sector. The study found that professionals with fewer grammatical errors in their profiles consistently achieved higher positions. This may sound logical, but it shines a light on the value of grammar and how it can help or hinder the growth of your real estate business.

Grammarly is an app that provides suggestions for your grammar, allowing you to send emails, texts, or create social media posts with the confidence that they have proper grammar. From grammar and spelling to style and tone, Grammarly’s suggestions are comprehensive and help your prospect receive clear, professional communication from you without the distraction of bad grammar.

If you want to build a professional sales business, Grammarly is a tool that can help you.

7. Show the time

Listing agents spend an inordinate amount of time setting up projections for their listings, asking for feedback on the projections, and then communicating that feedback to the seller in a concise report. All these tasks take the agent, or their assistant, away from the maximum and best use of their time, which is dedicated to buyers or sellers. ShowTime automates this process.

ShowTime offers fully integrated scheduling options that streamline the presentation process for everyone involved. Follow-up emails after showings provide concise feedback for the listing agent and owner. The market statistics provided by the site also allow you to share accurate and branded reports on market activity.

If you want to streamline your listing process and have the ability to handle more listings, ShowTime is a listing agent’s best friend.

It’s an amazing time to be in real estate with all the tools and apps available. Take advantage of the options that best suit your business, and your business will not be able to stop growing.

Jimmy Burgess is the director of growth for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. Connect with him on Facebook or Instagram.


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