The month of October has become peak time for holiday sales. So far this month, Walmart, Kohl’s, Amazon and Target have held major sales events ahead of the holiday season.
Now, Toys R Us is getting in on the action. After the toy retailer officially moved into Macy’s stores earlier this year, the company is now hosting a nine-day sales event in honor of its official reopening and store mascot Geoffrey the Giraffe.
The event began on October 15th, when all Toys R Us stores officially opened at Macy’s, and will run through October 23rd, and is designed for kids to enter the store to win prizes and participate in activities related to toys.
what to expect
Toys R Us reopened 451 Macy’s stores nationwide, and this event is part of its official reopening plan before the holidays. Consumers with a Toys R Us at their local Macy’s can bring their kids over the next few days for some free gifts. No purchase is necessary for kids to participate or win prizes. This is the current calendar of events:
-Monday, October 17: Geoffrey’s birthday. Kids can create a Geoffrey photo frame and get Disney and LEGO themed gifts.
-Tuesday October 18: National Geographic STEM Day. Children will receive a Mini Fools gold kit to dig for a jewel to take home.
-Wednesday 19 October: Rainbow Loom Day. Kids can make rainbow loom bracelets in the shop to take home.
-Thursday October 20: Play-Doh Day. Kids can get Play-Doh gifts and play with new Play-Doh sets in the store.
-Friday October 21: Pokémon Day. Kids will have Pokemon activity packs to play with in the store.
-Saturday 22 October: LEGO Day. LEGO sets will be available to play with in the store, and children will have the opportunity to receive LEGO themed gifts.
-Sunday October 23: LOL Surprise! Day. LOL surprise! Activities and coloring pages, as well as giveaways, will be available for children in the store.
Preparing for the holidays
To get into the holiday spirit, Toys R Us also released Geoffrey’s 2022 Hot Toy List. The list includes 100 of the most popular toys this holiday season, and the virtual list allows shoppers to customize the your search by age. Some of the brands available this season include: Hot Wheels, Disney, LEGO and Barbie.
“We are excited to introduce Geoffrey’s Toy List for the 2022 holiday season,” said Adeline Trento, Macy’s Resident Toy Expert. “This year, families and children of all ages will have the Toys R Us experience in our stores to explore and discover all these fun toys. We have the cutest and most beloved toys of the holiday season, sure to bring joy and excitement to every child.”