The Hong Kong Palace Museum (HKPM) has launched an NFT giveaway campaign commemorate the opening of the museum for 100 days and promote the appreciation of Chinese culture through innovative technologies.
Since its opening on July 3, the museum has welcomed 500,000 visitors in four months, according to the statement. Ssponsored by Animoca Brands and its partner company NFT First Social Wallet DTTDthe HKPM will give away a total of 1,000 commemorative NFTs to visitors, which are based on specially designed ticket images, each with a unique color scheme.
Buyers of any tickets purchased through West Kowloon Cultural District (WKCD) ticketing platforms (ie HKPM website, WKCD website, WKCD mobile app and Cityline website ) for admission to HKPM from 2 July to 25 October 2022 are invited to register for the commemorative NFT. The registration period will be November 15-20, 2022. The first 1,000 eligible registrations with the required information provided will receive the NFT on a first-come, first-served basis.
Louis Ng, director of HKPM, welcomed the 500,000th visitor at the entrance of the museum and presented him with a free one-year membership of Friends of HKPM, a commemorative NFT of a specially designed banknote and other memories
“We are delighted to celebrate the milestone of receiving 500,000 visitors within four months of the museum opening. The remarkable number of visitors and their stay at the museum demonstrates the passion and community support for the culture of the Museum of the Palace,” said Ng.
“We would like to express our sincere gratitude to the community and will continue to present innovative, multifaceted and high-quality exhibitions. We look forward to welcoming tourists from mainland China and the rest of the world to the Museum, promoting the splendor of the Chinese culture and the promotion of cultural exchange among world civilizations,” Ng added.
The NFT giveaway campaign is a new marketing strategy between brands and authority. In March 2021, Shangri-La’s JEN hotel chain featured a raffle for a piece of NFT art featuring Bruce Lee and encouraged consumers to enter the raffle by tagging a friend and following their Instagram page. The giveaway campaign covered eight cities where JEN has a presence, including Hong Kong, Beijing, singapore, Manila, Penang, Johor, Shenyang and Maldives.
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