Categories: Giveaways

HK Palace Museum Launches NFT Gift Drive to Commemorate 100th Opening Day

The Hong Kong Palace Museum (HKPM) has launched an NFT giveaway campaign commemorate the opening of the museum for 100 days and promote the appreciation of Chinese culture through innovative technologies.

Since its opening on July 3, the museum has welcomed 500,000 visitors in four months, according to the statement. Ssponsored by Animoca Brands and its partner company NFT First Social Wallet DTTDthe HKPM will give away a total of 1,000 commemorative NFTs to visitors, which are based on specially designed ticket images, each with a unique color scheme.

Buyers of any tickets purchased through West Kowloon Cultural District (WKCD) ticketing platforms (ie HKPM website, WKCD website, WKCD mobile app and Cityline website ) for admission to HKPM from 2 July to 25 October 2022 are invited to register for the commemorative NFT. The registration period will be November 15-20, 2022. The first 1,000 eligible registrations with the required information provided will receive the NFT on a first-come, first-served basis.

Louis Ng, director of HKPM, welcomed the 500,000th visitor at the entrance of the museum and presented him with a free one-year membership of Friends of HKPM, a commemorative NFT of a specially designed banknote and other memories

“We are delighted to celebrate the milestone of receiving 500,000 visitors within four months of the museum opening. The remarkable number of visitors and their stay at the museum demonstrates the passion and community support for the culture of the Museum of the Palace,” said Ng.

“We would like to express our sincere gratitude to the community and will continue to present innovative, multifaceted and high-quality exhibitions. We look forward to welcoming tourists from mainland China and the rest of the world to the Museum, promoting the splendor of the Chinese culture and the promotion of cultural exchange among world civilizations,” Ng added.

The NFT giveaway campaign is a new marketing strategy between brands and authority. In March 2021, Shangri-La’s JEN hotel chain featured a raffle for a piece of NFT art featuring Bruce Lee and encouraged consumers to enter the raffle by tagging a friend and following their Instagram page. The giveaway campaign covered eight cities where JEN has a presence, including Hong Kong, Beijing, singapore, Manila, Penang, Johor, Shenyang and Maldives.

Related articles:

HK Palace Museum joins charitable foundations for Chinese cultural experiences
Bank of China HK provides sponsorship support to the HK Palace Museum to promote Chinese culture


Published by

Recent Posts

More on the Interest-Income Channel

Last weekend, I wrote about Warren Mosler's argument that the Fed's rate hikes could be…

4 weeks ago

More information in the Interests Channel

Last weekend, I he wrote on Warren Mosler's argument that the Fed's rate hikes could…

4 weeks ago

Biden wants to reduce the deficit. Powell wants to reduce inflation. Do rate hikes undermine both goals?

Last week, the chairman of the Fed, Jerome Powell said, "the disinflationary process has begun".…

1 month ago

Quick thoughts on the CBO budget and economic outlook

Earlier this week, I joined Romaine Bostick and Scarlet Fu Bloomberg TV. The Congressional Budget…

1 month ago

Eight states have joined forces to raise taxes on America’s wealthiest

Tomorrow morning, I'll be joining CNBC's Squawk Box to talk about a new effort tax…

1 month ago

Mike Pence would pick up where Paul Ryan left off

Former Vice President Mike Pence talks about privatizing Social Security. The remarks came Thursday before…

2 months ago