Tennessee’s Hendon Hooker recently signed a NIL deal with French Mustard that saw the company release a new pair of Nike shoes. Now the Vols quarterback is adding a new flavor to his NIL deal with the company.
Hooker recently showed off his new pair of shoes, inspired by French’s mustard. This was the first NIL deal for the French, who have now teamed up with Hendon Hooker for a signature gift of mustard bottles. Hooker only signed five bottles, valued at $75 a piece.
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The Origin of the Tennessee Mustard Bottle-Hendon Hooker
When Ole Miss visited Knoxville in 2021, chaos erupted in the final minutes of the game after the Vols failed to convert a 4th-and-24. After a play review, several Tennessee students began to drag the field with water bottles and beer cans. During the incident, a golf ball landed at Lane Kiffin’s feet, while a mustard bottle also entered the field.
During the ordeal, the band, along with the cheerleaders, were escorted off the field, while the ordeal lasted. The following year, Kiffin decided to autograph a bottle of mustard at SEC Media Days and threw out a first pitch at an Ole Miss baseball game with a golf ball.
The Tennessee quarterback and Heisman candidate will play his final career home game against Missouri on Saturday. The Vols are still fighting for a playoff spot, ranked 5th in the country.