PITTSBURGH (KDKA) — A couple of months before the X-Games, there’s big news about what could be coming with new owners in place.
The X-Games have been around since the mid-90s. They were started by ESPN and featured extreme sports like snowboarding, skateboarding, BMX and more.
News broke this week that there is a new owner, MSP Sports Capital, and a new CEO for the games.
According to The Verge, the new owners are looking to broadcast on multiple platforms like YouTube and Twitch in addition to television.
But perhaps the biggest news is that owners can throw “games” into the mix.
The X-Games have created a platform for athletes to compete where this space has not existed before.
As the world of sports continues to grow rapidly, it will be interesting to see if this comes to fruition.
Legendary skateboarder Tony Hawk joins the new team as brand stewart.
The games will begin in Aspen, CO on January 27-29.
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