ABC News Today

The Super Bowl champion Los Angeles Rams have secured broadcast rights deals to air the team’s preseason games in Mexico, Australia, New Zealand and China through the 2022 season.

To kick off the season, international broadcast partners will air the following Rams preseason games: Los Angeles Rams vs. Houston Texans on Friday, August 19 at 7:00 PM PT and Los Angeles Rams vs. Cincinnati Bengals on Saturday, August 27 at 3:00 pm PT. Each of the Rams’ international broadcast partners also aired the team’s first preseason game against the Los Angeles Chargers on Saturday, August 13.

“We are proud to bring more Rams football to our fans around the world,” said Stephanie Cheng, Los Angeles Rams Head of International. “Each of our partners are leading sources of sports content for fans in their markets and we are delighted to have these partnerships in Australia, China, Mexico and New Zealand.”

In Mexico, Rams games and other team content will be broadcast on Open TV on “Canal 3” and on several Grupo Imagen platforms. In addition, regular season games and select postseason games (if applicable) will be available to fans in Mexico on Grupo Imagen radio stations throughout the country during this term.

Rams Spanish radio announcer Troy Santiago and color analyst Ricardo Lopez will share game insights and commentary during all game broadcasts on Grupo Imagen radio stations. Additionally, Juan Carlos Veraza and Gerardo Ruiz Massieu will appear on the 2022 preseason broadcasts.

“We are thrilled to become the new home of the Los Angeles Rams in Mexico,” said Javier Arnau, Director of Ad Value at Grupo Imagen. “As the reigning NFL champion, in addition to having great influence in the Mexican market, the broadcast rights deal aligns perfectly with Grupo Imagen’s vision of partnering with top sports properties” .

In Australia and New Zealand, the Rams are teaming up with ESPN to broadcast preseason games and the team’s season-long content series, Rams 360, on ESPN and ESPN2 for the 2022 season.

Rams games will also be available for fans to watch in China on Tencent’s platforms, its partner network, as well as digital sites and mobile apps throughout the season. The games will be called by 傅皓南 Fi Haonan、邢天宇Xing Tianyu and 杨木Yang Mu.

For full schedule details, fans and viewers in each international market can visit www.therams.com/schedule/2022/.

Last year, the Rams gained access to International Home Marketing Areas (IHMA) in Australia, China to Mexico. The team later added New Zealand as one of its IHMAs in May 2021.

The IHMA program grants NFL clubs access to international territories for marketing, fan engagement and merchandising as part of a major, long-term strategic effort to enable clubs to build their global brands while driving growth international of NFL fans.

The Rams are building on current efforts and took a digital approach in each market, leveraging programming and digital platforms to further engage overseas fans with the team. In Australia and New Zealand, Rams fans should follow the Los Angeles Rams on Facebook (@LosAngelesRams) and Instagram (@LARamsAustralia) to keep up to date with the latest information and content specific to Australia and New Zealand. In China, Rams fans can access the latest information and China-specific content on Weibo, Douyin and Kuaishou.

The Rams have a long history with Mexico, accentuated in 2018 when they prepared to host a game in Mexico City and engaged with the local community, civic partners and fans there. The various connections between Mexico and Los Angeles through culture, geographic proximity and tourism are leveraged through Rams game days, content and fan engagement efforts such as: the Vamos Rams platform; Spanish-language content, including game broadcasts on ESPN Deportes; and the only Mariachi band in the NFL (Mariachi Rams). In addition to the existing channels of Vamos Rams on Twitter (@VamosRams) and therams.com, the Rams launched Vamos Rams on Facebook (@VamosRamsNFL) and Instagram (@VamosRamsNFL) in 2022.