Categories: Games News

Flexion targets TikTok influencers on behalf of game developers

Flexion is targeting TikTok influencers for a reliable and affordable return on user acquisition. Influencer marketing agency Audiencly has made more than half of its nearly 7,000 top influencers available through a service called Liteup.

The new pay-per-install service allows game developers to target TikTok users and the words look like regular ads. It’s a mobile app that connects developers with influencers and people with the right demographic. Influencers add details about their specific audience and content types when they sign up.

This service tracks influencers and pays developers only once the user has downloaded the game. (User acquisition is critical to making games visible due to competition, but has become more difficult in recent years as Apple prioritizes privacy over ads targeting mobile games.

Ads only work if notified.

You have to go where you want to see the eyeballs. Any specific ad is only as good as the number of people who see it. TikTok is expected to attract around 1.5 billion users by 2022. Most of them will be part of the zoomer generation. In 2021, more than 80% of them play video games.

Basically they are the ideal audience for a public hearing.

TikTok can reach a whole new generation of players, says Adrian Kotowski, manager of Audiencly. It is also vital that developers include influencers in their marketing mix. By offering a unique group of content creators the opportunity to add TikTok to their output, we gave our customers instant access to this channel. They retain the same high-end influencers, but with Liteup, they reach straight to the TikTok generation.

TikTok is a great advertising platform. All of this promotes something to go viral. Even people with smaller audiences seem to get massive views out of nowhere. A developer’s advertising goes viral and only your target audience will get the right results. If it doesn’t happen, the developer isn’t breaking the bank by paying for the ad in the first place.


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