Categories: Economic News

Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation

COLUMBUS, Ohio, August 17, 2022 /PRNewswire/ — Why some people are poor and others are prosperous is the subject of a new book, Goal Prosperity (Rothstein Publishing, August 2022), by professors Roger Blackwell and Roger Bailey. The book was published August 15 by Rothstein Publishing.

His book explains how behavioral economics contributes to prosperity alongside national economic growth, and takes a “something old, something new, something borrowed, something blue” approach to how behavioral economics differs from traditional economics .

Objective prosperity describes how people of diverse backgrounds, abilities and ethnicities rise from poor to prosperous. It has examples of people who were not born rich who achieve success, incl Dave Thomas, Steve Jobsi Jeff Bezos.

Is inequality getting better or worse? Examining Thomas Piketty, the authors believe his theories are based on incorrect data that lead to policies that may harm rather than help low- and middle-income consumers. The authors conclude that parents’ inherited values ​​are more important than the inherited capital illustrated by Walmart. Doug McMillon, Tom Brady i Serena Williams.

Blackwell, the author of 40 previous books, has served on the boards of 14 publicly traded companies, including Applied Industrial Technologies and Abercrombie.

The book is endorsed by business leaders, including:

“What factors influence the chances of individual success and national prosperity? The authors cite the thoughts of many profound thinkers on how to live a rewarding life.”
Philip KotlerDistinguished Professor of International Marketing, Emeritus, Kellogg School of Management, Northwestern University

“This book is a must read for any entrepreneur.”
Rhett C. Ricart2020 President of the National Association of Automobile Dealers

About the Authors

Roger Blackwell, Ph.D., retired as professor at The Ohio State Universityand is co-author of consumer behaviora textbook translated into several languages. Roger BaileyAssistant Clinical Professor a Ohio State, received a Ph.D. in Economics from Vanderbilt University.
For more information:
Home – Roger Blackwell (
Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation – Rothstein Publishing

Publication information

Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business and Your Nation by Roger Blackwell and Roger Bailey
Rothstein Publishing
270 pages
Print ISBN: 978-1-044480-77-6 EPUB: 978-1-044480-78-3
$31.99 (Rustic); $28.99 (Kindle)
Publication date: August 15, 2022

PR contact:
Andrew BlumAJB Communications
917-783-1680, [email protected]

SOURCE Rothstein Publishing


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